Chopping Boards For Jamie Oliver

A set of chopping boards each with a recipe, chopping area and circles that to the size of the pile of ingredients required

I was commissioned by the team at Jamie Oliver to devise a range of products for kids and inexperienced cooks to expand their repertoire and cooking skills. Working with regular collaborator Alex Hammond, I pitched a number of concepts, from shaker mixers, to mashers that mash a logo into potatoes, and from to russian doll storage containers to condiment-carrying apron holsters. A number of concepts were taken forward, the most successful of which, the Chopping Board Recipes cards have been through several iterations over the years and continue to be strong sellers.