PepsiCo Lunchbox

A lunchbox and set of coolerbags to support PepsiCo’s new range of Planet Lunch healthy lunchtime snacks

I was commissioned by PepsiCo and Wolf Olins to create an eye-catching lunchbox to support the launch of their new “Planet Lunch” brand. The lunchbox puts the Planet Lunch products at the heart of the lunch, and provides compartmentalised areas to stop food from being squashed. The rubberised opaque pot contains the Planet Lunch Snack, and fits snuggly in the cross-section divides up the space inside. I also designed a number of neoprene coolbags that are intended to be continually updated with seasonal designs, and could enable kids to upload images and have their coolerbag customised using sublimation printing.